Hola! I'm Norma Ibarra
Hola, thanks for stoping by!
I am a Mexican-born, recently Canadian multidisciplinary artist, photographer, and storyteller whose work focuses on documenting resilient communities, cultural movements, and diverse identities around the world. Through photography and media, I explore themes of representation, belonging, and collective resilience, with a particular focus on skateboarding, adventure, action sports, and grassroots communities.
My practice centers on creating and documenting inclusive spaces where women, queer, and BIPOC communities can see themselves represented. I am interested in how culture, identity, and public space intersect, and how communities use movement, creativity, and collective action to reshape narratives within traditionally male-dominated environments.
Working across photography, storytelling, and community organizing, I combine my background in media production and marketing with a documentary approach rooted in long-term relationships and collaboration. My work challenges conventional portrayals in sports and broadens the visual language of what “traditional media” has historically represented.
My photography has been published in magazines, online editorials, commercial campaigns, and exhibitions, and I am the author of the photobook Para ti (For You). In 2023, I was honored to receive the Lens Person of the Year award from Skate Like a Girl.
Through my work, I aim to contribute to a more inclusive visual record of contemporary culture while amplifying the voices and stories of the communities I photograph.
Say hello, Let's connect!
Whether you're looking for photography services, social media marketing, media production, or have a story you'd like to share, I'd love to hear from you! Please feel free to reach out to my email normaibarra@gmail.com with any inquiries, collaborations, or questions. I’m always excited to work with brands, communities, and individuals who are passionate about storytelling, adventure, and creating meaningful connections.
CV
SOLO EXHIBITIONS
2024 - "Dejando Huella" - House of Vans, Mexico City, Mexico
2023 - "Especial" - Bevy Space -Toronto, ON, Canada.
2022 - "Skate For Change" Museum of Vancouver, Vancouver, BC Canada
2021 - "Para ti" Book Launch and photo exhibit -House of Vans, Mexico City, Mexico
2019 - "Arms wide Open" - House of Vans, London, United Kingdom and Vancouver BC, Canada.
2019 - "Vanguards by Vans" Mexico City
2017 - "Skatebroads" - Antisocial Skateshop, Vancouver, BC, Canada
GROUP EXHIBITIONS
2026 - "Fotógrafas de la vida cotidiana" - CENART, Mexico City.
2025- "Mujeres" Imagenation - Paris, France.
2024 - "Unity Through Skateboarding" - MOMA San Francisco.
2023 - "Ways of seeing" - Contact Photo Fest -Toronto, ON, Canada.
2023 - "Punch up your mind" -Bevy Space - Toronto, ON, Canada
2022- "Polaris" - House of Vans, Toronto, ON, Canada
2022 - “The Art of the Skateboard” - The Fort Wayne Museum of Art, Indiana, USA.
2022 - "Out of Control" - Audain Art Museum - Whistler, BC, Canada.
2021 - "Boarder X" - Museum of Vancouver, Vancouver, BC, Canada.
2020 - "Skate Skate Baby" - Toronto, ON, Canada
2020 - "They call themselves skaters" - Cologne, Germany
2019 - "Girls" Sao Paulo, Brazil
2019 - "Yeah Girl Homecoming" - Gold Coast, Australia
2019 - "A Celebration of Women in Skateboarding" The General, New York, NY, USA
2019 - "Una Mirada con Equidad" Chilango Skateshop, Mexico City, Mexico.
2019 - "Show us your style by Vans" - Montreal, Toronto Canada, Paris, France.
2018 - "Yeah Girl" - Los Angeles, USA
2018 - "Skate Like a Girl" - Seattle, Washington, USA
TALKS
2024 - "Beyond the Skatepark" The Ambush, Edmonton, Canada.
2024 - "Dejando Huella" House of Vans, Mexico, City, Mexico
2023 - "Ways of seeing" - Contact Photo Fest -Toronto, ON, Canada.
2023 - "Sight and Desire,"- Performing Skateboard Poetics: Style, Motion, and Space, University of Chicago.
2021 - "She Shreds, Women of Colour in Action Sports" -Linfield University
2019 - "Brutally Honest Skate Journalism" Media Panel - Pushing Boarders Event, Malmo, Sweden.
2019 - "How I got here" Wheels of Fortune Event - Seattle, Washington, USA
2019 - "Skateboarding, Photography and Art" - School, Vancouver, BC, Canada
2011 - #NETCulture: Stories Of Culture And Diversity In Social Media - Vancouver, BC, Canada.
WORKSHOPS PROVIDED
2024 - "Grind - Intro to Skate photography", Mexico City, Mexico
2020 - Skate Photography - Online
2019 - Nike SB Presents: Skateboard Photography Workshop, EVO Headquarters
PUBLICATIONS
Thrasher Magazine
The Globe and Mail
Closer Skateboarding
Solo Skate Mag
Mess Skate Magazine
Dolores Magazine
Skateism
Double Down
Skate Witches
Crafting Stories Together
Photography
Editorial, Campaign, Events
High-quality images that tell compelling stories for magazines, brands, and events.
Online Marketing
Social Media & Blog
Social Media Marketing & Content Creation. I can help you Develop engaging content and strategies to enhance your brand’s online presence and connect with your audience.
Journalism
Magazines, News Papers, Blogs.
Crafting both visual and written narratives that spotlight diverse communities, athletes, and change-makers, with a focus on inclusivity, representation, and social impact.